A local focus. “Touchy-feely” marketing. Plenty of face time. That’s the approach that President Garrey Carruthers and his team say will turn around NMSU athletics’ financial performance, a goal that is a centerpiece of his 3-month-old administration.
The plan includes promoting the Aggies in southern New Mexico communities outside Las Cruces, including Deming, Carlsbad, Alamogordo and Silver City. And luring students with prizes, a move that drew national media criticism but has delivered greater attendance.